Data offers massive potential for organizations — if they can find and leverage its value. This is no easy task. With businesses now generating massive amounts of data across disparate data sources, the sheer volume of information poses a significant problem. Add in a mix of structured and unstructured data and the result is often a sense of frustration: Organizations know that data represents the path to better planning, decision-making and strategy development, but don’t know how to make the leap from simply looking at data to unlocking its value.
Tableau can help. Here’s how.
Understanding Tableau
Tableau is a business intelligence (BI) tool designed to help companies make sense of disparate data. Different tools approach this process in different ways — some are designed to discover relationships between data points across different sources, while others help companies understand how historic decision-making has impacted current operations.
Tableau, meanwhile, is a data visualization tool capable of taking data from multiple sources and synthesizing this information into a visual representation that’s easy for observers to understand. For example, a company might have sales data stored across multiple applications and storage servers. Tableau can combine this data to create a visualization of current sales volumes, historic purchasing habits, or future trends. This data can then be presented in multiple ways, including bar or line graphs, pie charts and circle charts.
Tableau’s Visualization Value
Using Tableau can help companies solve some of the most common visualization challenges, including:
Data Analysis
With so much data available, businesses often struggle to synthesize multiple sources into a cohesive whole. Tableau makes it possible to combine disparate data sets into a single simple and streamlined visualization.
Simplifying The Outputs
Having a visualization isn’t enough — businesses need visualized outputs that clearly communicate context to viewers and help them determine next steps. Consider a visualization with font that’s difficult to read, colors that are hard to look at and data that’s not properly labeled. While there may be value in this chart or graph, it’s almost impossible for observers to find it without massive amounts of time and effort.
With Tableau, businesses can pick and choose exactly what they want to display and how they want to display it for maximum impact.
Delivering Information Effectively
In a digital-first world, information quickly becomes outdated. Tableau lets companies connect to “live” data sources, such as SQL databases, to ensure the data being visualized is always relevant and recent.
Providing The Necessary Customization Capabilities
Different metrics and KPIs benefit from different types of visualization. Where a bar graph might be ideal for a quick comparison over time, a circle chart might make more sense to highlight consumer sentiment. With Tableau, organizations can quickly and easily create customized and interactive visualizations.
Data alone isn’t enough to drive business value. Even accurate, relevant and real-time data won’t help companies make better decisions if they can’t see the impact of information and discover key connections.
BI tools such as Tableau make it possible to discover data value by creating accurate and easy-to-read visualizations that deliver context and empower confident decision-making. So much so that many organizations are utilizing the help of tableau training programs to improve their output.
Author Bio:- Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.
Comments are closed.